Krem-Top’s Change for the Better Pilipinas Campaign

Change for the Better logoCan a brand bring about positive change towards community progress and nation-building?  By encouraging everyone’s desire to change for the better during New Year, one brand did.

THE AMBASSADORS FOR KREM-TOP’S CHANGE FOR A BETTER PILIPINAS

Richard Yap aka Papa Chen and now, Sir Chief in the ABSCBN hit noon time soap Be Careful with my Heart

Richard Yap aka Papa Chen and now, Sir Chief in the ABS-CBN hit noon time soap Be Careful with my Heart as the ambassador for Krem-Top.

Papa Jack photo

90.7 Love Radio’s Papa Jack as a representative to Krem-Top’s campaign for Change for a Better Pilipinas.

In 2010, Krem-Top was launched as a superior coffee creamer.  In the moments when people were open to changing many things in their lives, Krem-Top inspired people to chart their destinies through small and simple resolutions.

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I got the chance to take a shot with the Krem-Top’s Ambassadors for Change fof a Better Pilipinas held in WagFu Chinese Bistro.
Photos courtesy of Leslie of Lestsky Photography and Justin Gomez.

As Krem-Top started it’s Happy New Change campaign towards the New Year, Krem-Top encouraged Filipino’s positivism towards a bright future to be expressed in their resolutions.  This was done through an ad that showed a series of changes that they promised to make.  It challenged the viewers with the question – what will you change for the better?

Krem-Top's Change for a Better Pilipinas was hosted by Love Radio's Emma Harot

Krem-Top’s Change for a Better Pilipinas was hosted by Love Radio’s Emma Harot.

In the succeeding years, Krem-Top continued the call for change through campaigns that emboldened people to be inspired and bring to life their resolutions. In throngs, people were motivated to make them no matter how small or mundane – all because everyone wanted to change for the better.

For 2013, Krem-Top pushes the envelope, telling Filipinos that small changes when done together can effect a change not just for the individual but for an entire country.  All it takes is the will and participation of the greater majority.

Sir Chief and Papa Jack during the press con as they answer some questions from the media

Sir Chief and Papa Jack during the press con as they answer some questions from the media.

With the help of Krem-Top’s brand ambassadors Papa Jack and Richard Yap, a declaration of a better Pilipinas will not remain as a vision but a reality. Papa Jack does his best to really help his listeners through his love advices and life lessons in his radio program “True Love Confessions”. Richard Yap on the other hand serves as an inspiration as he continuously challenges himself to be better: from being a businessman to a commercial model, a singer and now one of the most sought after celebrity and endorser.

Aren't they're so charming to be the Ambassadors for Change for the Better Pilipinas? Indeed, they are.

Aren’t they’re so charming to be the Ambassadors for Change for the Better Pilipinas? Indeed, they are.

Encapsulated in this year’s campaign line “CHANGE FOR A BETTER PILIPINAS”, Krem-Top’s advocacy has been all about making small changes to make a big impact. This year, those small changes are about to get bigger, as they rally the entire country to make a change. Simulan na ang pagbabago! Change for the Better Pilipinas!

For more information, log on to our Facebook page: http://www.facebook.com/AlaskaKremTop or follow us on twitter: @kremtopPH

The AMBASSADORS for Krem-Top's Change for a Better Pilipinas Sir Chief & Papa Jack together with my bloggers team. Thanks Justin Gomez.

The AMBASSADORS for Krem-Top’s Change for a Better Pilipinas Sir Chief & Papa Jack together with my bloggers team.
Thanks Justin Gomez.

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